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What do we know about them?

It’s not just the numbers that count - we have a broad range of profiling fields at our disposal, everything from which TV channels they watch and which gadgets they own, to which sports they participate in and which brand of cereal they prefer. profiling keeps our young panellists happy, identifying appropriate respondents for surveys which are relevant to them. It helps clients too, ensuring the delivery of robust feasibility, more efficient sampling in field, and an engaged respondent profile providing quality data.

Here are some of the kids profiling fields we offer:

  • Media
  • Sport
  • Music
  • Food and Drink
  • Gaming
  • Gadgets

We also have 30,000 parents of children aged 0-6 years. We frequently engage with this audience to reveal insights into what their kids like doing, what TV programmes they enjoy and which brands are most important to them.